Of all marketers, affiliate marketers have some of the best reasons to do email marketing. Affiliates are most likely to get penalized by Google. They’re also the ones who don’t have buyer information, and so they often don’t end up building a list or database of buyers.
Email can help with all of that. If you’re an affiliate, now is the time to start building your business in a way that lasts. To help you do this, we’ve compiled this list of 11 best email marketing tips for affiliates:
1) Don’t oversell your subscribers.
This is the #1 mistake affiliates make with email marketing. While it’s great to have a list to sell to, you don’t want to be selling all the time. Break up the stream of email sales offers with some content. Aim for about an 80/20 split. That would be four straight emails that give great content to your reader and then one email of take, which is the selling part.
This pattern of give, give, give, give, take does many good things. First, it shows your subscribers you aren’t going to spam them. It shows them you aren’t going to do nothing but sell to them. It trains them to open your emails. It also builds trust, which is the secret sauce of selling anything.
Sending all those “give” emails also keeps email engagement rates high. That means more of your emails will get delivered to peoples’ inboxes instead of being sent to their spam folders. Long-term, that means way more earnings for you.
If you ever want to sell space in your email messages or offer solo emails, all that trust and engagement will mean even more. You’ll be able to offer great results to advertisers. That means you can charge more. Because you were so good to your list, peoples’ advertisements will do well in your emails. As a result, more people will want to buy space in your emails. Thanks to all that demand you’ll be able to charge even more. It’s a sweet little feedback loop. Read more
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