How to Engage Your Email Subscribers

Do you know why the best academic students take notes during lectures? Research indicates that with more intensive and varied interaction our brain works better. When writing alongside listening and looking at the lecture, it is picked up and remembered more so than when just listening. Now that is interesting. How can a brand apply this principle of intense interaction to their email marketing and increase customer engagement?


Engagement matters

Not only do converting subscribers spend more time with your messaging, but they are paying more attention. Marketers agree that higher levels of engagement are important. In the 2014 State of Marketing report 65% of marketers said that increasing subscriber email marketing engagement combined with revenue was a top lifecycle marketing challenge. Engagement can partially predict the likeliness of conversion and next to that, the branding value of your email is impacted by engagement and interaction. Read more